AW18 Debenhams Digital Ad Copy

One of my first assignments in the Editorial team at Debenhams was to provide supporting copy for digital ads used across major social media channels. This work helped to drive the digital launch of the AW18 Campaign and the new brand TOV. The brief required a set word count, clear call-to-action and relevance to the headline imagery (see below).

Must-have fluff

(Teddy Coat Imagery)

Faux-fur, real style. Cosy is the new cool this autumn, so shop now to be your own teddy bear and layer up with fluffy coats.


(Red Croc Boot)

Ankle boots just got an update, mock-croc your way through the days and nights in scarlet boots. Snap them up now.

Natural born thriller

(Animal coat)

Run ahead of the pack in this killer leopard coat. Hunt now to give your wardrobe some cattitude.

Best foot forward

(Contrast toe ankle boot)

Those boots might be made for walking, but these are made for so much more. Shop now to strut, kick and stomp through autumn in style.

Code Red

(Croc-effect bag)

Stop traffic for all the right reasons with our red-hot croc grab bag. Shop right now to set your look on fire.

Star power

(Embellished leather jacket)

Give the cosmos some competition with this star-studded leather jacket. Shop now to have all telescopes on you.

Racing Stripes

(Monochrome doctor’s bag)

Make your outfit go faster with this black and white doctor’s bag. Shop now to shift your handbag game up a gear.

View the following to see in situ:

Stopping traffic aw18 digital ad copyOut for a spin aw18 digital ad copyNew shoe policy aw18 digital ad copyNatural born thriller aw18 digital ad copyMust have fluff digital ad copyBest foot forward aw18 digital ad copy


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